Blog

< Back to Blogs

How to Enhance Your Employer Brand to Attract Tech Talent

August 29, 2019

In such a talent-driven job market, IT candidates have more options than ever before. Establishing, maintaining and nurturing a strong employer brand is one the most effective ways to attract quality candidates. However, with so many organisations in the race for top IT talent (and those working on Business Transformation projects), how do you go about enhancing your employer brand to stand out from the rest? Working with both employers and candidates in the IT space has given us a great perspective of employer brand – here are our top tips for boosting yours.

 

Cultivate your Culture


The way a company is perceived from the outside is critical to attracting top IT talent, and culture is one of the biggest factors that job seekers use in their decision making. With so much choice available, candidates are only going to pursue roles with organisations that cultivate a positive company culture.


It’s not just about extrinsic rewards, though – culture is showcased through everything from dress code and office layout, to management styles and work-life balance. Benefits such as casual Fridays, flexible hours, rewards systems and staff events can go a long way towards building a culture that job seekers will yearn to be a part of.


One of the best sources of feedback in this area is current employees, as they are the ones that are most in tune to customer responses, office dynamics and how the company operates. They build the foundation of the internal culture and can be a wealth of information when it comes to improvement. It’s important to give your existing team the platform to discuss any ideas and problems they may have, enabling you to enhance your culture and attract skilled IT talent.

 

Focus on Candidate Experience


Another key factor in employer brand is the candidate experience. Your hiring process can affect the number and quality of candidates that apply for any given vacancy, so it’s vital to get it right. In the fast-paced digital age, job seekers want the IT recruitment process to be simple and convenient, and may be put off by drawn out, redundant steps.


Try to ensure the candidate experience is as smooth and efficient as possible and keep the screening process transparent by communicating with applicants every step of the way. It’s not necessary to make them jump through hoops by putting them through lengthy interviews, labour intensive work samples, or rigorous testing, unless there is a distinct benefit to doing so. Too many of these requests can easily deter candidates, so make sure you are respecting their time as well.

 

Foster Brand Ambassadors


One of the biggest obstacles for job seekers is not knowing what it’s really like to work somewhere. After all, nobody wants to risk committing to an organisation that turns out to be a poor fit. The best recommendations for any employer brand come from those already on the team, so a great way to draw the interest of top talent is to encourage current employees to become brand ambassadors. Identifying those employees who believe in the company’s journey, it’s purpose and values, will help in attracting others like them. You’ll need to find people who will shout about your business on channels such as LinkedIn and Glassdoor, as these are often the first places a potential applicant will look when researching an organisation.

 

Respect Those that Don’t Make the Cut


Whilst you can’t hire everyone, it’s important to at least give candidates a positive experience to come away with. Just like current employees, applicants can spread the word, and an employer brand can be tarnished by the criticisms of those who felt slighted.


Be sure to treat every candidate with the utmost curtesy and respect, regardless of their suitability for the role. After all, they’ve expressed an interest in working for you, and even if they’re not qualified today, you don’t want them avoiding you as a result of a negative experience, or worse – cautioning others about applying. You never know when you’ll need to use the same talent pool again, so you want to encourage them to reapply in the future. In the end, maintaining a professional and courteous interaction takes little effort and can only serve to increase your candidate pool in the future.

 

Embrace Technology


As technology continues to drive workplace transformation, candidates tend to be attracted to tech-savvy companies. They want to be part of organisations that are forward-thinking and actively embrace innovation and digital technology. To communicate an effective employer brand, companies must elevate their online reputation and adapt to the digital business world by putting digital front and centre.


Use technology to your advantage and incorporate it into your talent recruitment strategy to highlight your innovation-focus right from the start. There are many great ways to achieve this, such as enabling candidates to complete job applications on their mobile devices, showcasing the latest software and virtual receptionists.

 

Summary



Using a combination of the above steps can help you develop a more authentic and effective employer brand that will attract more of the candidates you’re looking for. If you want to discuss employer brand further or are looking for support in your IT Recruitment, get in touch with the Enterprise IT Resources team.

Share This Article

Recent Articles

By Shazamme System User February 10, 2025
In 2025, the ability to balance technical proficiency with human-centric qualities like adaptability, creativity, and emotional intelligence will define the leaders in tech hiring.
By Sarah McCandless January 2, 2025
The most sought-after tech professionals aren’t just looking for work - they’re looking for alignment. They want to see companies with a clear purpose, genuine values, and a willingness to invest in people as much as products.
By Sarah McCandless December 4, 2024
So, what will the workforce of 2025 look like, and how can businesses prepare for the changes ahead? Let’s explore the key trends and actionable strategies.

Filter By Category

Subscribe to our News & Advice

By Shazamme System User February 10, 2025
In 2025, the ability to balance technical proficiency with human-centric qualities like adaptability, creativity, and emotional intelligence will define the leaders in tech hiring.
By Sarah McCandless January 2, 2025
The most sought-after tech professionals aren’t just looking for work - they’re looking for alignment. They want to see companies with a clear purpose, genuine values, and a willingness to invest in people as much as products.
By Sarah McCandless December 4, 2024
So, what will the workforce of 2025 look like, and how can businesses prepare for the changes ahead? Let’s explore the key trends and actionable strategies.
By Sarah McCandless November 14, 2024
Whether you run a small business or a large enterprise, strong cybersecurity practices are essential to protecting your organisation from potentially devastating breaches. However, you don’t always need expensive technology or an army of security experts to keep your business safe. Sometimes, good cyber hygiene - simple, everyday practices - can make all the difference in maintaining security.
Upskilling and Reskilling
By Sarah McCandless September 2, 2024
For businesses to stay competitive, and for employees to remain relevant, continuous learning through upskilling and reskilling is a non-negotiable.
Gender Gap
By Sarah McCandless September 2, 2024
In this blog, we’ll explore the current state of gender diversity in Australia's tech sector, discuss the challenges women face, and highlight strategies to empower and support women in tech.
By Sarah McCandless July 26, 2024
Artificial intelligence is a reality that’s transforming industries and job markets worldwide. In Australia, the latest research from the Tech Council of Australia (TCA) , supported by tech giants like Microsoft , LinkedIn , and Workday , predicts that AI will create 200,000 jobs by 2030 . This surge in AI employment is expected to significantly boost productivity and inject billions into the Australian economy. The Economic Impact of AI The TCA report forecasts that generative AI alone could contribute $115 billion to the Australian economy, with around 70% of this stemming from productivity gains. As AI technologies continue to permeate various sectors, the demand for skilled workers in this space will naturally increase. However, to meet the ambitious target of 200,000 AI jobs by 2030 , the workforce will need to expand by a staggering 500% over the next seven years. Bridging the Skills Gap The rapid growth of AI job opportunities presents both an exciting and challenging landscape. One significant challenge is ensuring that the workforce possesses the necessary skills. The TCA report emphasises the need for major reforms in education and training to bridge this skills gap. Building knowledge and experience in AI should be a fundamental part of professional development, encompassing both on-the-job training and formal learning opportunities. The Role of Retraining and Upskilling To achieve the goal of a robust AI workforce, Australia must expand and diversify retraining pathways. This means creating more opportunities for mid-career retraining and upskilling in AI. As many as 84% of knowledge workers in Australia are already using AI in their work, reporting significant time savings. This indicates a positive trend towards AI adoption, but also highlights the need for continuous learning and development in this rapidly evolving field. The growth of AI jobs won't be confined to the tech sector alone. According to Damian Kassabgi , CEO of TCA, AI’s influence will spread across various fields, including human resources, sales, and governance. This broader application of AI technology necessitates a diverse range of skills to develop, maintain, and scale AI systems effectively. Therefore, it's crucial to prepare for this shift by fostering a multidisciplinary approach to AI education and training. The Need for Comprehensive AI Strategies To fully harness the potential of AI, Australia needs a comprehensive AI investment and capability plan. This plan should outline clear paths for regulation, governance, digital infrastructure, and research commercialisation. Paul Leahy from Workday underscores the importance of preparing the workforce for the widespread adoption of AI and ensuring that pipelines of AI-ready workers are in place to meet the growing demand.  The Future of AI in the Workplace AI-powered tools are already helping Australians save time and focus on more critical, creative tasks. As Sarah Carney from Microsoft ANZ points out, “Australians are already using AI-powered tools to help with tasks and are reporting that it saves them time and allows them to focus on more important work and be more creative." The prediction of 200,000 new AI jobs by 2030 marks a transformative period for Australia's workforce and economy. By investing in education, diversifying training pathways, and implementing a robust AI strategy, Australia can position itself at the forefront of the AI revolution. Embracing this change will not only enhance productivity but also open up exciting new career opportunities for Australians across various sectors. Now is the time to act and prepare for an AI-driven future that holds immense potential for growth and innovation.
Why Tech Talent Loves Working in Australia
By Sarah McCandless July 1, 2024
Australia has become a magnet for tech professionals from around the world, including countries like the UK, due to its thriving tech industry, exceptional quality of life, and great career opportunities. Today, we’re unpacking the factors that make Australia an attractive destination for tech talent!
Negotiating Your Salary
June 17, 2024
Negotiating your salary can be one of the most important steps in advancing your career. Whether you’re entering a new role or seeking a raise in your current position, understanding how to effectively negotiate your salary can make a significant difference in your overall compensation and job satisfaction.
Superannuation Contributions Changing on July 1st
By Sarah McCandless June 17, 2024
Starting July 1st, the superannuation contribution rate in Australia will increase from 11% to 11.5%.
More Posts
Share by: